I spoke to Miryha Fantegrossi, who is the Denver Broncos It’s Ok To Be Different Autism Awareness Shirt Additionally,I will love this VP of Design and Merchandise at Wacoal and a bra whisperer, about the process. For almost 20 years, she’s been in the buxom world of breasts. She began interning at Ralph Lauren Intimates her freshman year of college, then went onto Hanes, Jockey, and then finally Wacoal. Fantegrossi prides Wacoal on its precise fitting and attention to detail, all of which is usually done in person. Two years ago, Fantegrossi began to see a shift in bra trends: more people were relying on online resources for fit information rather than going to a brick-and-mortar source. Typically, those online disruptors would use quizzes to determine cup size but as Fantegrossi notes, that would be “dependent on the consumer knowing her current size. In addition, not everyone knows how to take self-measurements with a tape measure, or like me, is simply too lazy to go through the process.” Fantegrossi wanted to make the process as seamless as possible. “I really wanted to develop something that took all of the ownership and responsibility away from the user or the consumer and deliver something that all she had to do was interact with it, but she didn’t have to work,” she says. “It’s our job to fit her. I just had to figure out how we could fit her virtually.”
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