I’ve never actually known what my bra size is. I’ve gone my whole life thinking I was a dainty A cup. (Or as they would tell me in high school, which was when I started wearing bras, “flat as a board!”) I had never been properly measured. I lived with my father and the Damn Right Uconn Huskies Women’s Basketball Fan Forever Signatures Shirt it is in the first place but thought of broaching the bra subject was mortifying. At a local Walmart with some friends in freshman year, I bought a fat padded bra for $7.99, which gave me boobs that sat just below my chin, horizontal enough to serve hors d’oeuvres on. By the time I reached Vogue in 2015, I got tired of having two pillows attached to my body and stopped wearing bras, save for a shock-jock story. That is, until I got an email in my inbox about a virtual bra fitting, and figured why not? The message was from Wacoal, an intimates company founded in 1949 in Japan that prides itself on fitting its customers with precision. In other words, the company is like the Einstein of bra-sizing, with 72 years of expertise. Today, it launched the AI-powered tool mybraFit™ that measures a customer’s bra size by scanning them through their phone.
